Nancy Baron sent a message in advance of her NCEAS Roundtable presentation next Wednesday (Jan 23). She writes:
Next week at the NCEAS Roundtable I am going to teach you how to nail your elevator speech about your research by using a simple but powerful tool called “the message box.” Some of you may know and already use this so this might be a refresher. And for those of you who aren’t familiar with it — it’s incredibly useful.
The message box takes all your complex knowledge and helps distill it into the key messages that journalists, policymakers, and everyone else who are not experts need to understand your work. It is a guide to make sure you stay on topic and make your important points during a conversation or interview. Or it can just help you cut to the quick at a party to explain what you do and why it matters.
So here is a copy of the box and a couple of examples, one by Boris Worm and another by former NCEAS post doc Ellen Damschen. You might want to give this a whirl before Weds because we will be rushed in an hour. This will help you get a lot more out of our short time. You should have a particular audience in mind — say a journalist as they have to be able to understand what you say well enough to convey it clearly themselves. (See the sheet.)
Notice that when you start your message box, you will probably write a lot. That’s ok, it’s part of the brainstorming process. Next, work on cutting it down to the most important idea you want to communicate in each section of the box.
On Weds, I will explain this more fully. Hope to see you then.
See you at the Roundtable!